Posts Tagged ‘Allan Pineda’

Despite the destructions caused by Typhoon Ketsana and Typhoon Parma to the Philippines, the Department of Tourism is continually  finding ways to promote the Philippines to the international market as a tourist haven.

In the Philippine Department of Tourism’s latest campaign, Tourism Secretary Ace Durano teamed up with international singer and Blacked Eyed Peas member Allan Pineda Lindo more popularly known as Apl de Ap to make the music video “Take Me to the Philippines” showcasing the beauty of the country and its people.

“In a world that’s predominantly driven by media, we are proud to produce a video that captures the essence of the country’s beauty and interprets it into a hip and dynamic music video,” Philippine Tourism secretary Ace Durano told Brink Notes Entertainment Daily.

Apl.de.Ap was also chosen to be the global ambassador of the campaign “Take Me to the Philippines.” The new campaign aims to reestablish the positioning of Philippine tourist spots as global destinations.

“Tomorrow, we’ll see the Filipino people patronizing our destinations over the tourist spots abroad. We envision Filipinos not just to know the tourist destinations, but to be proud of each destination,” Durano said.

Check out the video interview with Philippine Tourism Secretary Ace Durano and Apl.de.Ap and the music video of “Take Me to the Philippines” below.