Charo Santos-Concio, Zaijan Jaranilla, and Gabby Lopez led the lighting ceremony at the ABS-CBN compound
ABS-CBN, the largest television network in the Philippines launched its Christmas campaign with the theme, “Bro, Ikaw ang Star ng Pasko” on Wednesday, November 4, 2009. A lantern lighting ceremony of the “Parol ni Bro” was also held at the ABS-CBN compound, which was led by the cast of May Bukas Pa, ABS-CBN president Charo Santos-Concio, and ABS-CBN chairman and CEO Eugenio Lopez III.
In line with the launch of ABS-CBN’s Christmas campaign, the station also aired their new Christmas Station ID. The theme “Star ng Pasko” used in the new ABS-CBN Station ID was performed by Sarah Geronimo, Piolo Pascual, KC Concepcion, Billy Crawford, Erik Santos, Mark Bautista, Rachelle Ann Go, Yeng Constantino, Jed Madela, Nina, Sitti, Aiza Seguerra, Richard Poon, Duncan Ramos, and the Pinoy Dream Academy Little Dreamers.
